Most entrepreneurs don’t realize it, but the way you structure your videos can literally change how much your audience remembers, engages, and even buys.
This is a behind-the-scenes of an internal session conducted by Sébastien Night, CEO at OneTake AI. Watch the video below:
This session with Sébastien Night isn’t just another marketing talk. It’s the playbook of how we built OneTake AI and more importantly, why our videos look and feel different from anything else you see online.
In the video, you’ll learn:
- Why most long-form videos (courses, webinars, even YouTube) are boring by design.
- How “video gimmicks” (intros, splash screens, random effects) fail to improve real engagement.
- The neuroscience principles that make people remember more, feel more, and act more.
- The exact 18 rules of NeuroVideos - a framework that consistently outperforms standard videos by up to 30% more sales.
What Makes NeuroVideos Different
Once you’ve watched, here are a few principles that will stand out:
- Presenter + text together keeps both logic and emotion activated.
- Full sentences stay on screen, instead of disappearing subtitles.
- Scene resets every 7-30 seconds keep the brain engaged.
- Subtle music, better sound, and tighter edits boost perceived professionalism.
- Structure with titles makes even unpolished raw content easier to follow.
The beauty? OneTake AI automates all of this for you. What once cost 12 hours of manual editing now takes just one click.
Watch, Then Apply
Once you have watched the 18 principles, come back here and think about:
- How could your next course, webinar, or marketing video look with these principles baked in?
- Which of the 18 rules do you already use, and which could instantly level up your content?
Final Word
We created OneTake AI because entrepreneurs shouldn’t have to choose between boring videos or weeks of painful editing. The neuroscience is clear, and the results speak for themselves: more engagement, more retention, more conversions.
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